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SEO & Content Marketing Consultant

Consulting services specializing in SEO and content marketing for SaaS platforms, developer relations (DevRel), and consumer web products and services.

Hi, I’m Phil Johnston (LinkedIn) the owner of Hakungala. Over the past 13 years, I have been working with some of the biggest names in the industry along with their up-and-coming peers to build, market and sell technical products (APIs and SDKs) to developers and consumers.

SEO & Content Marketing Consulting Services


Discovery Services

Implement organic discovery strategies for SEO/SEM and keyword research

  • Traffic Acquisition Planning
  • Tool Recommendation
  • Keyword Research & Education
  • Reporting

Positioning & Messaging

Develop messaging and tone for developers

  • Offer Crafting
  • Messaging Review
  • Market Analysis

Organic Web Traffic

Build sustainable web traffic to your developer relations site.

  • Web Application Review for SEO
  • Website Tactical SEO Review & Strategy
  • Tactical Reporting & Consulting Services

Content Marketing

Technical & non-technical content marketing research and execution

  • Keyword Research
  • Content Planning
  • Process Establishment

Get in touch

Websites are like children and every one of them is unique and special.

I’m happy to sit down with you, free of charge, to understand your goals and walk through your website to see how I can help.


Phil’s Story

Back in 2008, I built a company similar to PayPal. 2008 was the recession, I had no marketing skills nor a budget, so traditional “Paid Advertising” was not an option. I had to find another way. This lead to content marketing as a way to get the word out, but structuring that process was the first challenge. I could easily write one blog post but, “how was I to write hundreds?” At the same time, I found that my documentation got a lot of traffic, right along with my tutorials. Strategic blog posts, tutorials, documentation and marketing of that content were the right mix that we needed at the time to drive real business.

I doubled down on these “non-paid” strategies to build practical marketing workflows and developer relations activities that would sustainably and organically bring developers through the door and convert them into paying customers.

By identifying where our potential developers were looking for and engaging with content, we were able to build content that resonated with them and convert them into not just buyers but friends and advocates.

Fast forward, after figuring out the right mix of marketing activities and workflows for BMW & GoPro, I am now helping other companies build, scale and attract new developers to their products and services.

If you are interested in attracting new developers, please reach out to me by email  [email protected].